Declared Data: Why Consent Equals Value

Consumer sentiment is increasingly hostile to the concept of businesses harvesting their personal data for commercial reasons. Yet the same time, more consumers than...

Bridging the research and CX gap

In today’s experience economy consumers are more empowered, and have more choices and less brand loyalty than ever. Many organisations are only just starting...

5 lesser-known future predictions

Sick of hearing yet another futurist spout the same spiel about Big Data, IoT, AI, automation and self-driving cars? Here are five different future...