How SMBs can up their digital CX game in 2021

[caption id="attachment_1265" align="alignright" width="300"] Photo by Jakob Owens on Unsplash[/caption] Traditionally, digital customer experience strategies have been seen as largely the remit of sophisticated...

The year of cloud and CX

[caption id="attachment_1211" align="alignright" width="300"] Photo by C Dustin on Unsplash[/caption] 2020 was the year that proved that CIOs and CTOs deserved a more prominent...

Tech predictions for 2021

[caption id="attachment_1177" align="alignright" width="300"] Photo by Krisztian Matyas on Unsplash[/caption] 2020 was the year that proved that chief information officers and chief technology officers...

Declared Data: Why Consent Equals Value

Consumer sentiment is increasingly hostile to the concept of businesses harvesting their personal data for commercial reasons. Yet the same time, more consumers than...

Bridging the research and CX gap

In today’s experience economy consumers are more empowered, and have more choices and less brand loyalty than ever. Many organisations are only just starting...