2022 was a very strong year for the advertising industry, with momentum continuing all the way through the year as previously dormant categories such...
Tag: media
[caption id="attachment_1882" align="alignright" width="300"] Photo by patricia serna[/caption] While driving back from a client meeting with my boss this week, we had one of...
[caption id="attachment_1866" align="alignright" width="200"] Photo by Erik Mclean[/caption] Upfronts season is wrapping up for television and everyone is starting to look to 2023 and...
Measuring ad effectiveness for television and premium video has become increasingly challenging in a world of ever fragmenting media and audiences. Traditional linear TV...
Content has taken on new meaning thanks to new blended ways of work and lifestyle balance. Worldwide, TV watching, online streaming and digital screen...
[caption id="attachment_1239" align="alignright" width="300"] Photo by Thomas Serer on Unsplash[/caption] Sports were hit hard in the early days of the COVID-19 pandemic, with multiple...
In the crazy, ever-changing world of the past few months, we have seen a renewed appreciation for the role that TV has played for...
"Unprecedented", "Blursday", "quaranteams", "lockfrown": say what you like about this pandemic, it’s given us plenty of new words that get right on your nerves. And...
One of the key learnings we can take away from the COVID-19 crisis is a greater willingness among brands and categories to openly share...
In 2020 we are facing a transformational shift, with the COVID-19 pandemic profoundly changing our industry and the way we work. It is not...