[caption id="attachment_1342" align="alignright" width="300"] Photo by Bernard Hermant on Unsplash[/caption] With the delicate balance between customer data and privacy in the spotlight like never...
Tag: privacy
[caption id="attachment_1143" align="alignright" width="300"] Photo by Glen Carrie on Unsplash[/caption] "First-party data" is the trending phrase on the lips of marketing professionals across the...
Consumer sentiment is increasingly hostile to the concept of businesses harvesting their personal data for commercial reasons. Yet the same time, more consumers than...
In today’s experience economy consumers are more empowered, and have more choices and less brand loyalty than ever. Many organisations are only just starting...
Sick of hearing yet another futurist spout the same spiel about Big Data, IoT, AI, automation and self-driving cars? Here are five different future...