Observability in the post-cookie world

Ready or not, marketers will soon face the end of third-party cookies. This means that the visibility of determining and aligning customers’ profiles will...

The rise of first-party data

[caption id="attachment_1143" align="alignright" width="300"] Photo by Glen Carrie on Unsplash[/caption] "First-party data" is the trending phrase on the lips of marketing professionals across the...