In Add To Cart #421, Martin Filz from Pureprofile and Anastasia Lloyd-Wallis from Retail Doctor Group share their findings from a survey on How To Grow Consumer Loyalty. In this chat, Martin and Anastasia share what customers want from a loyalty programme, they discuss the attention economy and the Gen Z customer and critical issues of safety and privacy. Plus insights into the surprising thing that happens to loyalty as consumers get older.
About Add To Cart podcast
Add to Cart is a podcast that express delivers all you need to know in the fast-moving world of Australian eCommerce. Every week, Nathan Bush from eSuite and an eCommerce industry expert will share the news, research and insights that you need to know to keep you at the top of your game. And of course, keep your customers adding to cart! Hosted on Acast. See acast.com/privacy for more information.