Bridging the research and CX gap

In today’s experience economy consumers are more empowered, and have more choices and less brand loyalty than ever. Many organisations are only just starting...

Are you creating data assets or a data dump?

[caption id="attachment_732" align="alignright" width="300"] Photo by Paweł Czerwiński on Unsplash[/caption] In 2011, analyst firm IDC predicted that by 2020 overall data would grow by 50...