The rise of ResTech in a locked-down world

[caption id="attachment_1262" align="alignright" width="300"] Photo by Timon Studler on Unsplash[/caption] The changes wrought by COVID-19 over the past two years have laid the groundwork...

The turning tide against surveillance capitalism

[caption id="attachment_1342" align="alignright" width="300"] Photo by Bernard Hermant on Unsplash[/caption] With the delicate balance between customer data and privacy in the spotlight like never...

How data driven decisions help your business thrive

[caption id="attachment_1332" align="alignright" width="300"] Photo by Joshua Sortino on Unsplash[/caption] What makes this particularly challenging is how the pandemic has rewritten the rules.  Whether...

3 new rules for business survival

[caption id="attachment_1181" align="alignright" width="300"] Photo by Kara Eads on Unsplash[/caption] If 2020 has been anything for the business world, it has been the Year...

Anatomy of a data-driven supply chain

[caption id="attachment_1167" align="alignright" width="300"] Photo by frank mckenna on Unsplash[/caption] Data is what drives informed business decisions. It’s crucial to have key data points...

The rise of first-party data

[caption id="attachment_1143" align="alignright" width="300"] Photo by Glen Carrie on Unsplash[/caption] "First-party data" is the trending phrase on the lips of marketing professionals across the...

Declared Data: Why Consent Equals Value

Consumer sentiment is increasingly hostile to the concept of businesses harvesting their personal data for commercial reasons. Yet the same time, more consumers than...