Declared Data: Why Consent Equals Value

Consumer sentiment is increasingly hostile to the concept of businesses harvesting their personal data for commercial reasons. Yet the same time, more consumers than...

Bridging the research and CX gap

In today’s experience economy consumers are more empowered, and have more choices and less brand loyalty than ever. Many organisations are only just starting...

Are you creating data assets or a data dump?

[caption id="attachment_732" align="alignright" width="300"] Photo by Paweł Czerwiński on Unsplash[/caption] In 2011, analyst firm IDC predicted that by 2020 overall data would grow by 50...

How to turn bad data into a new revenue stream

[caption id="attachment_715" align="alignright" width="300"] Photo by Denys Nevozhai on Unsplash[/caption] With the vast amounts of data companies gather and store, it can be challenging...

We need “Data-as-a-service” standards

[caption id="attachment_537" align="alignright" width="300"] Photo by Markus Spiske on Unsplash[/caption] Data-as-a-service (DaaS) has been around as a concept for a few years, but it’s...