[caption id="attachment_2386" align="alignright" width="300"] Computer keyboard with a SURVEY button. Concept - asking questions to receive feedback[/caption] The sudden ubiquity of AI has been...
Tag: market research
[caption id="attachment_2340" align="alignright" width="300"] Wave[/caption] While Australia narrowly manoeuvred away from a recession in 2023, economic indicators have begun to take a positive turn....
Over the past three years, business has grappled with a multitude of challenges, from the relentless impact of COVID-19 to soaring inflation, sky-high interest...
We live in an exciting time for market research. We are still in the nascent stage of AI unlocking the true potential of data, with...
As we move into 2023, inflation, rising interest rates and cost of living are at the forefront of people’s minds. Consumer confidence is low...
Online shopping has surged since the Covid pandemic first hit Australian shores in 2020. When Pureprofile and IAB carried out a national survey of...
[caption id="attachment_1262" align="alignright" width="300"] Photo by Timon Studler on Unsplash[/caption] The changes wrought by COVID-19 over the past two years have laid the groundwork...
[caption id="attachment_1307" align="alignright" width="300"] Photo by Ryoji Iwata on Unsplash[/caption] Market research has undergone significant changes in the last few decades. It wasn’t long...
[caption id="attachment_1262" align="alignright" width="300"] Photo by Timon Studler on Unsplash[/caption] 2021 is already proving to be another year of uncertainty for global economies. In...
[caption id="attachment_1111" align="alignright" width="300"] Photo by Levi Stute on Unsplash[/caption] Data-driven advertising, at its core, is about finding the right sources of information and...