Global TV advertising trends in 2020

In December, media and marketing executives from around the world gathered at the Future TV Advertising Forum in London – to explore the global...

3 core elements of business observability

We’ve discussed business observability in a previous article and looked at why modern software teams must take a very different approach to monitoring. Today, teams...

What is business observability?

Thanks to the maturation of DevOps culture, the ubiquity of cloud services, and the momentum of microservices-based architectures, it’s safe to say that modern...

Shift to VOD: video advertising wars

A few weeks ago the Australian market saw the launch of another major streaming service: Disney+. The launch of the service into our already...

4 factors to ruin your serverless migration

As more and more companies embark on their digital transformation journey, organisations need to upgrade and evolve their infrastructure technology to maintain a competitive...

3 growth hacks for better engagement

Tech startups and international student recruitment may seem like they’re worlds apart, but from growth hacking to disruptive marketing, the fast-moving world of tech...

The dilemma of digital clutter

Where is the konmari for cloud? Gigabytes of free storage have turned many of us into digital hoarders. We never need to delete photos...

Declared Data: Why Consent Equals Value

Consumer sentiment is increasingly hostile to the concept of businesses harvesting their personal data for commercial reasons. Yet the same time, more consumers than...