The turning tide against surveillance capitalism

[caption id="attachment_1342" align="alignright" width="300"] Photo by Bernard Hermant on Unsplash[/caption] With the delicate balance between customer data and privacy in the spotlight like never...

TV and a new approach to talent

[caption id="attachment_1299" align="alignright" width="300"] Photo by Fran Jacquier on Unsplash[/caption] Many media organisations are battling the same challenges as they embark on a digital...

The rise of first-party data

[caption id="attachment_1143" align="alignright" width="300"] Photo by Glen Carrie on Unsplash[/caption] "First-party data" is the trending phrase on the lips of marketing professionals across the...

The human element of data-led advertising

[caption id="attachment_1111" align="alignright" width="300"] Photo by Levi Stute on Unsplash[/caption] Data-driven advertising, at its core, is about finding the right sources of information and...