[caption id="attachment_1143" align="alignright" width="300"] Photo by Glen Carrie on Unsplash[/caption] "First-party data" is the trending phrase on the lips of marketing professionals across the...
Tag: data
[caption id="attachment_1153" align="alignright" width="300"] Photo by Cesar Carlevarino Aragon on Unsplash[/caption] Businesses today are spoilt for choice when it comes to developing and managing...
Most of us are familiar with the old adage: "Half the money I spend on advertising is wasted; the trouble is I don't know...
We’ve previously discussed the role of business observability in software development and the core components required to make it a reality. Observability involves gathering...
Consumer sentiment is increasingly hostile to the concept of businesses harvesting their personal data for commercial reasons. Yet the same time, more consumers than...
From self-driving cars that ‘choose’ whether to prioritise driver or pedestrian safety to algorithms that predict future criminal behaviour, there’s a current crisis in...
In today’s experience economy consumers are more empowered, and have more choices and less brand loyalty than ever. Many organisations are only just starting...
[caption id="attachment_732" align="alignright" width="300"] Photo by Paweł Czerwiński on Unsplash[/caption] In 2011, analyst firm IDC predicted that by 2020 overall data would grow by 50...
[caption id="attachment_715" align="alignright" width="300"] Photo by Denys Nevozhai on Unsplash[/caption] With the vast amounts of data companies gather and store, it can be challenging...
[caption id="attachment_592" align="alignright" width="200"] Photo by John Moeses Bauan on Unsplash[/caption] With data science being one of the fastest growing job categories in the...