Observability in the post-cookie world

Ready or not, marketers will soon face the end of third-party cookies. This means that the visibility of determining and aligning customers’ profiles will...

Unpopular opinion: The algorithm is not evil

[caption id="attachment_1741" align="alignright" width="200"] Photo by Prashant Yonzan[/caption] Viewed as a kind of sentient meddler, “the algorithm” is often positioned as the secretive puppeteer...

Can retail lead the rise of super apps?

[caption id="attachment_1728" align="alignright" width="200"] Photo by Humberto Portillo[/caption] Super apps are digital platforms that provide multiple services, such as shopping, payments and social media...

Perpetual transformation: DX is not a once-off

[caption id="attachment_1718" align="alignright" width="300"] Photo by Chris Lawton[/caption] Digital transformation has dominated boardroom agendas in recent years, driving modern ways of working, new business...