Much has been written about how AI will disrupt - or destroy, depending on your appetite for euphemism - the public relations sector. The...
Tag: marketing
Cannes remains one of the best litmus tests for where global media, advertising, and commerce are heading. And this year, one thing was obvious:...
[caption id="attachment_2446" align="alignright" width="300"] Close up colorful shopping bags on table with big window on back[/caption] Australia’s rising cost of living is driving shoppers...
[caption id="attachment_2431" align="alignright" width="300"] Lion statue, a gold sculpture. Concept of a guard, power and proud animal.[/caption] Ah, Cannes Lions, where creativity, innovation, and...
The Asia-Pacific region has a very complicated relationship with the countries next door and further afield, presenting pitfalls for unwary brands. Having worked in...
[caption id="attachment_2095" align="alignright" width="300"] Money, finances. Euro coins[/caption] With the cost of living crisis still looming, Australian consumers are on the lookout for ways...
The cold winds of recession are whipping up across the globe with some analysts estimating the risk of recession in Australia over the next...
The digitisation of commerce and the plethora of new channels and touchpoints have resulted in huge opportunities for fashion brands. At the same time,...
As we move into 2023, inflation, rising interest rates and cost of living are at the forefront of people’s minds. Consumer confidence is low...
[caption id="attachment_1882" align="alignright" width="300"] Photo by patricia serna[/caption] While driving back from a client meeting with my boss this week, we had one of...