The Asia-Pacific region has a very complicated relationship with the countries next door and further afield, presenting pitfalls for unwary brands. Having worked in...
Tag: marketing
[caption id="attachment_2095" align="alignright" width="300"] Money, finances. Euro coins[/caption] With the cost of living crisis still looming, Australian consumers are on the lookout for ways...
The cold winds of recession are whipping up across the globe with some analysts estimating the risk of recession in Australia over the next...
The digitisation of commerce and the plethora of new channels and touchpoints have resulted in huge opportunities for fashion brands. At the same time,...
As we move into 2023, inflation, rising interest rates and cost of living are at the forefront of people’s minds. Consumer confidence is low...
[caption id="attachment_1882" align="alignright" width="300"] Photo by patricia serna[/caption] While driving back from a client meeting with my boss this week, we had one of...
[caption id="attachment_1866" align="alignright" width="200"] Photo by Erik Mclean[/caption] Upfronts season is wrapping up for television and everyone is starting to look to 2023 and...
Viewed as a kind of sentient meddler, “the algorithm” is often positioned as the secretive puppeteer pulling the strings of the social media space....
[caption id="attachment_1771" align="alignright" width="300"] Photo by Eric Prouzet[/caption] Organisations worldwide are struggling with recruitment and retention. The global skills shortage, the pandemic and the...
Retailers in the ASEAN region have undergone immense change in the past few years. Nearly overnight, everything is digital, online, multichannel, and omnichannel, as...