Observability in the post-cookie world

Ready or not, marketers will soon face the end of third-party cookies. This means that the visibility of determining and aligning customers’ profiles will...

Unpopular opinion: The algorithm is not evil

[caption id="attachment_1741" align="alignright" width="200"] Photo by Prashant Yonzan[/caption] Viewed as a kind of sentient meddler, “the algorithm” is often positioned as the secretive puppeteer...

The accelerated rise of the metaverse

The metaverse has become a buzz word in the past six months, making tech headlines and grabbing the attention of marketers and innovators with...

Digital marketing lessons for 2022

[caption id="attachment_1549" align="alignright" width="300"] Photo by Mitya Ivanov[/caption] A couple of years ago very few people knew what a QR code was or how...