Ready or not, marketers will soon face the end of third-party cookies. This means that the visibility of determining and aligning customers’ profiles will...
Tag: marketing
Ad repetition is traditionally a tactic that helps keep a brand top of mind and leaves a lasting impression on a consumer. It can...
[caption id="attachment_1741" align="alignright" width="200"] Photo by Prashant Yonzan[/caption] Viewed as a kind of sentient meddler, “the algorithm” is often positioned as the secretive puppeteer...
The tide has turned for companies who successfully weathered the COVID crisis, with global trade already recovered and even exceeding pre-pandemic levels. With many...
The metaverse has become a buzz word in the past six months, making tech headlines and grabbing the attention of marketers and innovators with...
Online shopping has surged since the Covid pandemic first hit Australian shores in 2020. When Pureprofile and IAB carried out a national survey of...
TV viewing has undergone a revolution with the explosion of on-demand, streaming platforms offering a plethora of choice for viewers. The “attention economy” is...
[caption id="attachment_1549" align="alignright" width="300"] Photo by Mitya Ivanov[/caption] A couple of years ago very few people knew what a QR code was or how...
Content has taken on new meaning thanks to new blended ways of work and lifestyle balance. Worldwide, TV watching, online streaming and digital screen...
[caption id="attachment_1527" align="alignright" width="300"] Photo by Tumisu[/caption] 2021 is fast coming to a close. Australians are already flexing their purchasing muscles in anticipation of...